This time we want to talk to you about the number 57, an emotional symbol of Eli's footwear history .
Our company was founded in 1957 , so we recently celebrated our 60th anniversary.
Until very recently, this year, 1957, accompanied our parent brand Eli in its graphic image, but after our recent restructuring of the brand ecosystem we decided to give a new role to this number with so much meaning for us.
Now, the number 57 (which has its own graphic identity) is the protagonist of some of the most representative models of our brands, both Cucada and Papanatas or Sibaritas .
It thus becomes an emotional symbol of the history of Eli footwear , which you can find in different forms, whether engraved on the leather of the shoe, embroidered or on some element that decorates it, such as buttons, buckles or any other motif.
This fact gives even more personality to some of our shoe models, placing an identifiable symbol on our know-how with more than 60 years of tradition and innovation.
Three generations have now passed through the company, which has led to the Eli brand and its product brands being positioned in various important international markets.
The design of the 57 symbol that we created is based on the graphic style of all the company's brands, with a marked handwritten character that gives it distinction.
This new location and role of the symbol plays a very interesting role within the entire brand architecture of the company, since we have given the product itself the opportunity to tell a story.
We hope you like it and that you will continue to recognize it in the future.
