On this occasion we want to talk to you about the number 57, an emotional symbol of Eli's footwear history.
Our company was born in year 1957, so we recently celebrated our 60th anniversary.
Until very recently, this year, 1957, it accompanied our mother brand eli in its graphic image, but after our recent restructuring of the brand ecosystem we decided to give a new role to this number with so much meaning for us.
Now, the number 57 (which has its own graphic identity) is a first-hand protagonist in some of the most representative models of our brands, both Cucada as of Papanatas or Sibaritas.
In this way it becomes a emotional symbol of Eli's shoe history, which you can find in different forms, whether engraved on the skin of the shoe, embroidered or on some element that decorates it, such as buttons, buckles or any other motif.
This fact provides even more personality if possible to some of our models. shoes, placing an identifiable symbol of our know-how with more than 60 years of tradition and innovation.
There are now three generations that have passed through the company, which has led to positioning the Eli brand and its product brands in diverse and important international markets.
The design of symbol of 57 that we have created, is based on the graphic style of all the company's brands, with a marked handwritten character that gives it distinction.
This new location and role of symbol It plays a very interesting role within the entire brand architecture of the company, since we have given play to the fact that in the product itself our story has a reason to be told.
We hope that you like and that you will recognize it from now on.
